Is it OK to buy views for YouTube videos?

The short answer is this: Buying YouTube views is a questionable and risky strategy that can work but that can also backfire. If you are thinking about buying views, do check out the article so that you can make an informed decision. The  article covers four questions:

  1. What is the purpose for buying views?
  2. Is the practice of buying views allowed according to YouTube’s Terms of Service?
  3. Can YouTube detect whether or not you are buying views?
  4. It it an effective way to build up your channel’s popularity?

I decided to research this topic when I noticed that someone using a song from my free background music collection had started a new channel and had a surprisingly high view count for a new channel with run-of-the mill content. A quick look at the channel stats suggested the views were being bought, so I started wondering, “Wow, that was a quick way to get views! Is it something I should be doing? What are the risks?”    

1. Why do people buy YouTube views?

The purpose of buying views is to help hasten the natural, organic growth of your channel. Inflating your view count would make your videos appear more attractive. For example, if you see thumbnail links for two cover versions of the same song and one has 100,000 views while the other has 100 views, which link would you be more likely to click? Similarly, if you come across a channel with ten of thousands of subscribers, wouldn’t you be more likely to subscribe as well? Basically, buying views and subscribers is meant to attract more real viewers and subscribers in future.

2. Is buying views allowed under YouTube’s Terms of Service?

No. This is mentioned in this YouTube Policy Article: Working with third party view service providers

“What’s downright not allowed?
Purchasing views for your videos directly from third-party websites (e.g. paying $10 for 10,000 views).”

If you are a partner, buying views and/or subscribers is explicitly forbidden under YouTube’s Partner Progam Policies, which state:

  • Do not click on your own ads or use any means to inflate video views, impressions and/or clicks artificially, including manual methods.
  • Do not encourage others to click your ads or use deceptive implementation methods to obtain clicks, including clicks on your videos to inflate views. This includes commissioning third party agencies that advertise these services to increase your viewership. The purchase or gaming of subscribers, views or any other channel features is a violation of our Terms of Service.
  • Do not manipulate or incentivize others to click on video features, such as “Like” or “Favorite,” to improve your standing and visibility across the site. We consider these to be fraudulent clicks and/or queries.
  • Do not employ third party sites and tools to automatically generate artificial subscribers or views.  (from Partner Program Policies,, Accessed 22 November  2013

If it is detected that you are buying views and/or subscribers, your account will be terminated.

If you are not a partner, and therefore are not monetizing your videos, buying ‘human’ views or subscribers does not seem not to be explicitly against YouTube’s Terms of Service (TOS), but it is explicitly forbidden under the policy article quoted at the top of this section. Buying automated views is definitely against the TOS. Once such practices are discovered, your account would be terminated.

You agree not to use or launch any automated system, including without limitation, “robots,” “spiders,” or “offline readers,” that accesses the Service in a manner that sends more request messages to the YouTube servers in a given period of time than a human can reasonably produce in the same period by using a conventional on-line web browser. (YouTube Terms of Service accessed 22 November 2013)

The problem here is that if you are a non-partner buying views, you would need to have complete trust in the view-selling service to never use automated techniques such as viewbots.

3. Can YouTube detect bought views and subscribers?

A view-selling service CAN operate undetected, but channels buying views can often be easy to spot either through viewbot-generated activity or through anomalous viewership statistics (e.g., a huge and sudden spike in the number of subscribers).

Most view-selling services state that all bought views, comments and subscribers come from real people and are spread out over a period of time to avoid detection and will therefore be impossible to detect. However, this kind of business is already kind of shady—the business model is, after all, based on deception—so it is difficult to trust such statements 100%. Can you really guarantee that the human viewers the services hire always follow their instructions to the letter and will never take shortcuts? Can you guarantee that YouTube will not update it’s monitoring methods to catch behaviors that now go unseen?

Accounts do get terminated regularly; it is not an empty threat. If you drop by the Google Products YouTube Forum, you will see quite a few posts that start off with “Why was my account terminated for no reason?” with replies that go along the lines of “Well, I looked at your stats on SocialBlade and it is obvious that you were buying views and subscribers.”

It’s kind of like steroid use. Does it work? Yes. Can it be detected? Yes, if you are not careful. Can one evade detection? Yes, until the detection methods catch up with the doping methods. Is it worthwhile? Is it worth the risk?

4. Is buying views an effective way to build up a channel?

To a certain extent, it does work. You will get those bought views, but will it lead to more views down the road?

It definitely did work in the past, especially if you were buying the hundreds of thousands of views that would propel your video to YouTube’s front page and the top of relevant search results. If you ask, you will find people who say, “Yeah, I bought views from Company X and everything was great. It really helped a lot.”

YouTube, however, operates differently now. It is now placing a lot more emphasis on viewer engagement when ranking search results and selecting recommended videos. If real views are being bought, it is likely these viewers will only watch a few seconds of each video. Under YouTube’s new algorithms, this would be interpreted as either ‘this video is rubbish’ or ‘the title or thumbnail is misleading’ with the consequence being your videos disappearing from search results or recommendations. If this happens, you would be hurting your ability to attract new viewers and organically grow your view count, thereby defeating the purpose of buying the views in the first place.

You also need to bear a certain amount of risk. If YouTube detects suspicious activity on you videos it may simply reset the views of those videos to zero or it may terminate the account. I was just reading an interesting post on Google’s YouTube forum. The original poster had hired someone to get real views, but it was found that the freelance ‘promoter’ had used viewbots instead. It seems that the dispute has escalated to the point where the promoter is now trying to blackmail the original poster. Do you really need such trouble?


I would recommend against buying views, especially if you are in the partner program. For non-partners, you can consider the following question: “It is OK for me if the existence of my channel depends on the ability of a third party service (and the people it hires) to fulfill their promises?” For me personally, the risks would outweigh the benefits.

Postscript: Can YouTube’s rules be used against you?

Would it be possible for an enemy or rival to hire a service provider to send fake views to your channel and get your account terminated? Yes, it would. I guess the only thing to do is to be vigilant and if you see a sudden and unexplainable surge in views, report the matter on the Google YouTube forums immediately. You can consider taking the following protections to prevent your video from being removed. This advice comes from XXLRay on the YouTube Products Forum:

  • Set the video to private to prevent additional false views.
  • Use the feedback button on the bottom of your video editor menu to inform YouTube about your observations and counter actions. Tell them you are going to search pro-actively for the source and that you are going to make sure it will not happen again.
  • If your video is monetized inform AdSense as well by using their Invalid Clicks Contact Form. Users had their AdSense Account permanently terminated for invalid clicks in the past.
  • Once you took these “first aid” actions try to find out the source website for these views from your Youtube Analytics. Search the web for the depending contact data and tell the responsible [parties] to stop directing views to your channel. If they repeat their behaviour take legal action.
  • Note that this is no guarantee that YouTube won’t delete your videos. It’s just the best way to tackle the problem I can think of.
  • If your video got deleted anyway you may use the YouTube View Abuse Appeal Form. Make sure to describe the counter-actions you took to prevent the YouTube system from damage. (, accessed 13 March 2014)


More articles on YouTube



Return to Video Making


36 thoughts on “Is it OK to buy views for YouTube videos?

  1. Youtube views work well only if they come from social platforms. If they come from bots or mobile views then YT may ban that channel.

    Moreover, if someone wants to rank their video, they must buy time watched (hi retention) views, since yt has a new algorightm now.

  2. yea , Thease Loads of Video gets Delated because they Deal with a Fake/Bot Views Generator Company.

    YouTube Policy : Views generated by some third-party businesses and services will not be counted on YouTube, and can lead to disciplinary action against your account, including removing your video or suspending your account.

    I Suggest people To Deal With THose Company Who Are Legit providers.

    If you’re considering a third-party service, proceed with care and find out how they intend to promote your content:

    Ask where your videos will be promoted
    Ask about transparency of data and analytics
    Ask about targeted demographics
    Ask if they require video views in return for access to services or incentives.

    & We BBYB Use A Method Which is Different then All Other Providers use , We Have A large network Where we Promote our Clients Videos & They Remain Safe & legit For Lifetime. THis iss not a promotion Comment , Just Brusting out The Fact & Helping People To Get a legit Company to Deal With.

    Regards , BBYV – Video Marketing Agency.

  3. I’ve often seen that fake view sellers telling that it will boost video ranking but thats not true. I recently tried it out myself.

    I made a simple video on dog training tips and uploaded on yt and then bought 5000 views from viewsboost but my video never ranked! so Its best to stay away from fake views and make good videos that have entertainment value.

  4. Hi, i always got almost 10 videos in the past few months…After the latest youtube updates in august 8, the only way to keep videos safe is getting real views. I always buy from and are real no ban, or i run facebook geo-targeted campaigns. With facebook is working good, just run a standard promo and u will se results, but u need a good budget. I use both to get real views and boost my video rank in google and youtube, as white hat seo strategy. Peace

  5. It is not illegal, but it is against YouTube’s policy (and isn’t effective). I would recommend that you do not buy them (which I why I don’t have a list of where to buy them).

  6. Hello
    I am expert in providing social marketing media services.
    I have many services like -Facebook, Twitter , Instagram,
    Youtube, etc. Like- page likes , post likes, photo likes, video
    likes. 5 star ratings, facebook followers, event attendees/
    Twitter followers, instagram followers, YouTube views,
    youtube likes, YouTube subscribers.
    I have many more other services.
    If you wanna need other services. Let me know. I will give
    you our 100% support and feedback.
    Regards – Suraj

  7. The point behind buying views is to build social proof. If you think that using a service to get you views is doing anything other than padding your numbers then you are looking at it wrong. People don’t want to be the first at anything and services like buyviews allow you to appear more popular than the next guy.

    Remember, people are uploading over 300 hours of video to youtube every second, any advantage you can get, use it.

  8. I remember buying views and subscribers from Haha that was the good ol’ days. I looked a lot more popular than I really was…I’ll just leave it at that.

  9. YouTube basically made the playing field extremely unfair. So if you started a channel before 2014 you were able to get huge very fast by pumping your channel. Case and point Disneycollectorbr aka fun toyz collector. She botted her way to the top while closing comments and likes so you couldn’t tell if the views were bots. Now she is the highest rank on YouTube because everyone wants to know the magic of how her videos got so many views. They are / were fake people! But now with all the media attention she is HUGE and really making money.

    Fast forward to 2015. You can’t bot views so how is a person just starting out supposed to compete against those who own the top from bots??? It makes no sense! The guys who bought their way to the top now keep the top and the guys starting out have no way of getting through.

    Pewdiepie or whatever his name is. Same story. One day he magically flew to the top charts!? No way people. There’s no such thing as magic. He discovered buying views and did just that. Of course he will never say it. No one would admit it. Buying views is the only way to get notice in a place with millions of people competing for attention. Look at the channel history of these people. Suddenly views exploded. A definite sign of bought views. Even viral videos work like that! Ever wonder how a baby video goes viral no matter how stupid it is? Again there is no magic here. Here is the truth. You buy views your video gets noticed. Maybe not by YouTube recommended but by a blogger. By a website. Oh look this person has 5 million views. I wonder what it is….share share share. That’s how viral videos work. This is the harsh reality about YouTube and buying views.

    The only thing that YouTube did by changing algorithm in 2014 is to chop off the legs of anyone trying to start a new channel and gave anyone prior to the changes a 2,000 mile head start. That is the fact. If they wanted to change the way it sees views it should have reset everyone back to 0 period end of story. Now it’s completely unfair.

  10. It’s ok to buy, if you know what to do. It’s better research everything you can, start slow and grow slowly. punishments generally occur for any internal violation of the account, not external.

  11. Buy YouTube Views
    We are the main providers of 100% real and organic YouTube views. is the supplier that allow clients to select views speed at no additional cost. Youtube isn’t stupid, they have caught on to other sites sending fake bot views, our Organic youtube views are highly and quickly ranked by youtube. Clients get all views organic from Facebook and other social websites. we have a large networks on social media websites so you will get the greatest promotion of your YouTube videos at Our provided views are 100% adsense safe so Your video safety is our Guarantee.

    Buy YouTube Likes
    Only Buying Views for YouTube videos will never get you 100% results. To get extreme results we recommend to buy some Likes for your videos. You can Buy YouTube Likes for any YouTube video. We Provide 100% Real YouTube Likes from real YouTube accounts

    Buy YouTube Comments
    Buying YouTube Comments is the difficult part of YouTube marketing because other marketing companies skip YouTube comments services but as we know the worth of comments on video so we allow our clients to Buy YouTube comments for their videos. You’ll get all comments from Unique YouTube account and related to your video content.

    Buy YouTube Subscribers
    YouTube Subscribers is the most attracting part of any YouTube Channel. if you have videos with thousands of views but have only 100 – 200 subscribers in your channel then its time to think about it and why not Buy YouTube subscribers for YouTube channel when offering it very cheap.

  12. I think buying YT views is a good way to boost your video but you have to be conscious about where you are buying those likes. The place where you are buying views must be a reliable one.

  13. I had an Adsense account and paid a promotion budget of 50 dollars for views and also share my kids videos on my daughter facebook fan page and boosted it’s views for 10 dollars. Could that have been why my account was suspended? I figured it was okay cause I purchased the views through YouTube.

  14. Don’t think either of those things would cause a problem. Facebook promotions just put the video in front of more eyes. People still need to click on them voluntarily to count as views. What did your suspension notice say exactly?

  15. We recently detected invalid activity om your AdSense ads, which is prohibited by AdSense Program Policies. As a result, we’ve temporarily suspended your account for 30 days. During this time, no ads will be served.
    Clicks on Google ads must result from genuine user interest. Publishers may not ask others to refresh or click their Ads. This includes asking users to support your site, offering rewards to users for viewing ads or performing searches and promising to raise money for third parties for such behavior. Additionally, clicking your own ads, automated clicking tools or traffic source, robots, and other deceptive software are also prohibited. Please consult the AdSense Program Policies and Term & Conditions for more information about your responsibilities as an AdSense publisher.

    I need to know how do I find out where or why the invalid clicks come from and how can I prevent it. Can I blocked it or report when I see it so I won’t get in this situation again.

  16. i was just told that by another youtuber the same thing. thanks for the fast response and also thelinks on how to fix the problem. have a good day.

  17. There is nothing wrong with buying youtube views or any other social media services to help you get off your feet and show peoplr that you are a credible person. The site I use is

    People see it as wrong and dumb but when you have the proper tags and the right amount of views, likes or anything else then you can jump to the top of search results which means exposure from real people. :)

  18. I just started my Youtube channel and I know I have a long ways to go. I did a search on Youtube on how to grow more subscribers and came across someone who purchase viewers in the past. I thought that would be a good idea just to kick start things. Then I started doing research on what websites can do such things and found out Youtube is cracking down on how people get views for their channel. That change my mind real quick, dont want to start off on a bad note, but I really want a lot of views like anyone else. My channel is a vlog channel so content differs from day to day, as a matter of fact thats the name of the channel, Day2Day. There will be more videos on different subjects in the future so like and subscribe if you want to I dont care.

  19. This is what’s wrong with Youtube today, too many people trying to make money off it because of some of the top name people doing so. Except that youtube is now changing the way their monetization works, the snitching, er hero program, etc. It’s not worth it just make videos don’t worry about the monetization, make stuff people will like which is any drivel these days and people will sub/view. It’s only a matter of time before all the big channels that aren’t about music, or actual DIY vids get demonetized and they start either having to stop making them because they’re in it just for the money or they will just find other ways to support them.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s